The Lemonaders Team (www.Lemonaders.com) created RetailFormats.com to be a key resource educating consumer product companies (start-ups, emerging and established) on the ideal retail formats (channels) that are ideal for their products.  Our founders have been pioneering retail formats (ex Hotel Pantries, Micro Markets, etc) for over 30-years.

Retail Format (channel): The format of a retailer is the overall appearance and feel that it presents to customers, primarily its look and layout, the sort of range it stocks and the approach taken to pricing.

We Support CPG Start-Ups

We have been supporting the food and beverage start-up community for the past 12-years with product development, advisement, funding and placement into retail. Our internal and external start-up community is very extensive and available for start-ups nationwide.
We personally are involved with a number of start-ups at different phases all with the goal of successful launches into the North American marketplace.

Support Food Start-ups Seal: We will be using our new seal to showcase the need for the support for food start-ups in different communities, applications and programs. Our seal will be seen in our marketing efforts (TV, web, trade shows, products) and will be offered to partners who commit to the same goals.

Where in the Store Does Your Product Belong

Example Brands We Helped Get To Market as Co-Founders / Advisors and Or Equity Partners:

The Lemonaders Group and its partners have mentoring programs available for start-up food and beverage brands needing help with their growth needs. Subjects such as Sales Planning, Product Development, Ethnic Marketing, Business Modeling, Strategic Marketing, Business Plan Writing, Marketing Plan and Proposal Writing, Corporate and Product Branding, Marketing Research, Advertising and Media Planning, Sales Promotion and Special Event Development, Supplier Sourcing and Liaison, New Business Development, Direct Product Sales, Territory Development, Trade Show Marketing, Forecasting, Affiliate Marketing, Racks/POS/Fixtures, Web Development, TV Production, Retail Store Development, Floor Plans, Social Media, Schematics, Category Management and more.